Where It All Started
Back in 2019, I was working as a financial advisor in Melbourne when I kept seeing the same problem over and over. Smart people making poor capital allocation decisions simply because they didn't have access to the right tools and insights at the right time.
The breaking point came when a small business owner I was advising lost nearly 0,000 on a poorly timed expansion. That's when I realized traditional financial advisory wasn't enough – people needed a platform that could democratize sophisticated capital allocation strategies.
Mindphynorica was born from that frustration. We moved our headquarters to Soldiers Hill because we wanted to build something genuine, away from the flashy promises of big city finance. Here, we focus on real results for real people, whether you're managing personal investments or growing a business.
Today, we've helped over 15,000 Australians make smarter financial decisions, managing more than 0 million in capital allocations. But honestly, the number that matters most to us is zero – that's how many clients have experienced significant losses using our risk assessment protocols.
